Types of Head of Growth Jobs
Head of Growth (General)
The Head of Growth is responsible for driving the overall growth strategy of a company, focusing on user acquisition, retention, and revenue generation. This role typically involves cross-functional collaboration with marketing, product, and sales teams. The Head of Growth uses data-driven decision-making to identify and scale growth opportunities. They often experiment with new channels and tactics to optimize the customer journey. The position requires a blend of analytical, creative, and leadership skills.
Head of Growth Marketing
This role emphasizes the marketing aspect of growth, focusing on digital marketing campaigns, content strategy, and brand awareness. The Head of Growth Marketing works closely with the marketing team to design and execute campaigns that drive user acquisition and engagement. They analyze marketing data to optimize performance and ROI. The role often involves managing paid advertising, SEO, and social media strategies. It requires strong marketing expertise and a growth mindset.
Head of Product-Led Growth
A Head of Product-Led Growth focuses on leveraging the product itself as the main driver of user acquisition, retention, and expansion. They work closely with product and engineering teams to implement features that encourage viral growth and user engagement. This role requires a deep understanding of user behavior and product analytics. The Head of Product-Led Growth often leads initiatives like onboarding optimization, referral programs, and in-product upsells. They must balance product development with growth objectives.
Head of Growth Operations
This title focuses on the operational side of growth, ensuring that all growth initiatives are executed efficiently and effectively. The Head of Growth Operations manages processes, tools, and systems that support growth experiments and campaigns. They often oversee the implementation of automation and analytics platforms. The role requires strong project management and operational skills. They work to remove bottlenecks and streamline workflows for the growth team.
Head of International Growth
The Head of International Growth is responsible for expanding a company's presence in global markets. This role involves developing and executing strategies tailored to different regions and cultures. They conduct market research, identify local growth opportunities, and adapt marketing and product strategies accordingly. The Head of International Growth collaborates with local teams and partners to drive user acquisition and revenue abroad. The position requires cultural sensitivity and international business acumen.
Entry Level Job Titles
Growth Analyst
A Growth Analyst supports the growth team by collecting and analyzing data related to user acquisition, retention, and engagement. They help identify trends and opportunities for optimization. The role involves working with analytics tools and creating reports for senior team members. Growth Analysts often assist in running experiments and tracking their outcomes. This position is ideal for those starting a career in growth with strong analytical skills.
Growth Marketing Associate
A Growth Marketing Associate assists in executing marketing campaigns aimed at driving growth. They work under the guidance of more senior team members to manage social media, email marketing, and paid advertising. The role involves monitoring campaign performance and suggesting improvements. Growth Marketing Associates often help with content creation and market research. This entry-level position is a stepping stone to more advanced growth roles.
User Acquisition Specialist (Junior)
A Junior User Acquisition Specialist focuses on attracting new users through various digital channels. They help set up and optimize paid campaigns, track key metrics, and report on results. The role requires a basic understanding of digital marketing and analytics. They often collaborate with creative teams to develop ad content. This position provides foundational experience in growth and marketing.
Marketing Coordinator (Growth Focus)
A Marketing Coordinator with a growth focus supports the execution of growth initiatives across multiple channels. They help organize campaigns, coordinate with vendors, and manage project timelines. The role involves administrative tasks as well as hands-on marketing activities. They may also assist in event planning and promotional activities. This entry-level role is suitable for those interested in both marketing and growth.
Growth Operations Assistant
A Growth Operations Assistant helps manage the day-to-day operations of the growth team. They assist with process documentation, tool management, and workflow optimization. The role involves supporting the implementation of automation and analytics solutions. Growth Operations Assistants often handle scheduling and communication within the team. This position is ideal for those interested in the operational side of growth.
Mid Level Job Titles
Growth Manager
A Growth Manager is responsible for planning and executing growth strategies to drive user acquisition and retention. They oversee experiments, analyze data, and optimize campaigns for better results. The role involves cross-functional collaboration with marketing, product, and sales teams. Growth Managers often mentor junior team members and report to senior leadership. This position requires a mix of analytical, creative, and project management skills.
Growth Marketing Manager
A Growth Marketing Manager leads the marketing efforts focused on growth, including digital campaigns, content marketing, and SEO. They develop and implement strategies to increase brand awareness and user engagement. The role involves managing budgets, tracking KPIs, and optimizing marketing channels. Growth Marketing Managers work closely with creative and analytics teams. This mid-level role is ideal for those with experience in digital marketing and a growth mindset.
Product Growth Manager
A Product Growth Manager focuses on driving growth through product enhancements and user experience improvements. They work with product and engineering teams to identify and implement features that boost user acquisition and retention. The role involves analyzing user data, conducting A/B tests, and prioritizing product initiatives. Product Growth Managers bridge the gap between product development and growth objectives. This position requires strong analytical and product management skills.
User Acquisition Manager
A User Acquisition Manager is responsible for developing and executing strategies to attract new users. They manage paid advertising, partnerships, and referral programs. The role involves analyzing campaign performance and optimizing for cost-effective growth. User Acquisition Managers collaborate with creative and analytics teams to maximize results. This mid-level role is suited for those with experience in digital marketing and user acquisition.
Growth Operations Manager
A Growth Operations Manager oversees the operational aspects of the growth team, ensuring efficient execution of growth initiatives. They manage processes, tools, and workflows to support experimentation and scaling. The role involves implementing automation, tracking performance, and removing operational bottlenecks. Growth Operations Managers work closely with cross-functional teams to drive results. This position requires strong project management and operational skills.
Senior Level Job Titles
Senior Head of Growth
A Senior Head of Growth leads the overall growth strategy for a company, often overseeing multiple teams and regions. They are responsible for setting ambitious growth targets and ensuring alignment across departments. The role involves high-level decision-making, resource allocation, and performance tracking. Senior Heads of Growth mentor junior leaders and represent growth initiatives at the executive level. This position requires extensive experience in growth, leadership, and strategic planning.
Senior Growth Director
A Senior Growth Director is responsible for overseeing all growth-related activities within an organization. They develop long-term growth strategies, manage large teams, and coordinate cross-functional efforts. The role involves setting KPIs, monitoring progress, and adjusting tactics as needed. Senior Growth Directors often report directly to the C-suite and play a key role in shaping company direction. This senior-level position requires strong leadership and a proven track record in growth.
Senior Director of Growth Marketing
A Senior Director of Growth Marketing leads the marketing team focused on driving growth through digital channels, content, and brand initiatives. They set the vision for growth marketing, manage large budgets, and oversee campaign execution. The role involves mentoring managers, optimizing marketing funnels, and ensuring alignment with business goals. Senior Directors of Growth Marketing collaborate with product and sales leaders. This position requires deep marketing expertise and leadership skills.
Senior Product Growth Lead
A Senior Product Growth Lead drives product-led growth initiatives at a strategic level. They work with executive leadership to align product development with growth objectives. The role involves overseeing large-scale experiments, analyzing complex data, and prioritizing high-impact product features. Senior Product Growth Leads mentor product managers and growth teams. This senior role requires extensive experience in product management and growth.
Senior Growth Operations Lead
A Senior Growth Operations Lead manages the operational strategy for growth teams, ensuring scalability and efficiency. They oversee the implementation of advanced tools, automation, and analytics platforms. The role involves optimizing workflows, managing large projects, and supporting cross-functional collaboration. Senior Growth Operations Leads play a key role in enabling rapid experimentation and scaling. This position requires strong operational and leadership skills.
Director Level Job Titles
Director of Growth
The Director of Growth is responsible for leading the growth team and developing strategies to drive user acquisition, retention, and revenue. They oversee the execution of growth initiatives and ensure alignment with company goals. The role involves managing budgets, setting KPIs, and reporting to executive leadership. Directors of Growth mentor team members and foster a culture of experimentation. This position requires strong leadership, strategic thinking, and growth expertise.
Director of Growth Marketing
A Director of Growth Marketing leads the marketing team focused on growth, overseeing digital campaigns, content, and brand initiatives. They develop and implement marketing strategies to drive user acquisition and engagement. The role involves managing budgets, optimizing marketing channels, and tracking performance. Directors of Growth Marketing collaborate with product and sales teams. This director-level position requires deep marketing knowledge and leadership skills.
Director of Product Growth
A Director of Product Growth is responsible for driving growth through product innovation and user experience improvements. They work closely with product, engineering, and design teams to implement features that boost growth. The role involves analyzing user data, prioritizing product initiatives, and leading cross-functional projects. Directors of Product Growth set the vision for product-led growth. This position requires strong product management and leadership skills.
Director of Growth Operations
A Director of Growth Operations oversees the operational strategy for the growth team, ensuring efficient execution of growth initiatives. They manage processes, tools, and workflows to support experimentation and scaling. The role involves implementing automation, tracking performance, and optimizing operations. Directors of Growth Operations collaborate with cross-functional teams to drive results. This director-level role requires strong operational and leadership skills.
Director of International Growth
A Director of International Growth leads the expansion of a company's presence in global markets. They develop and execute strategies tailored to different regions and cultures. The role involves conducting market research, identifying local growth opportunities, and adapting marketing and product strategies. Directors of International Growth collaborate with local teams and partners. This position requires international business experience and leadership skills.
VP Level Job Titles
VP of Growth
The VP of Growth is a senior executive responsible for the overall growth strategy and performance of the company. They oversee all growth-related teams, including marketing, product, and operations. The role involves setting ambitious growth targets, managing large budgets, and reporting to the CEO or board. VPs of Growth play a key role in shaping company direction and scaling the business. This position requires extensive experience in growth, leadership, and strategic planning.
VP of Growth Marketing
A VP of Growth Marketing leads the marketing organization with a focus on driving growth through digital channels, content, and brand initiatives. They set the vision for growth marketing, manage large teams, and oversee campaign execution. The role involves optimizing marketing funnels, managing budgets, and ensuring alignment with business goals. VPs of Growth Marketing collaborate with product and sales executives. This senior role requires deep marketing expertise and executive leadership skills.
VP of Product Growth
A VP of Product Growth is responsible for driving growth through product innovation and user experience improvements at the executive level. They oversee product-led growth initiatives, manage large teams, and set the vision for product development. The role involves analyzing complex data, prioritizing high-impact features, and aligning product strategy with business goals. VPs of Product Growth report to the C-suite and play a key role in company growth. This position requires extensive product management and leadership experience.
VP of Growth Operations
A VP of Growth Operations oversees the operational strategy for all growth-related teams, ensuring scalability and efficiency. They manage the implementation of advanced tools, automation, and analytics platforms. The role involves optimizing workflows, managing large projects, and supporting cross-functional collaboration. VPs of Growth Operations play a key role in enabling rapid experimentation and scaling. This executive position requires strong operational and leadership skills.
VP of International Growth
A VP of International Growth leads the company's global expansion efforts, developing and executing strategies for entering new markets. They oversee regional teams, conduct market research, and adapt growth strategies to local contexts. The role involves managing large budgets, building partnerships, and ensuring compliance with international regulations. VPs of International Growth report to the executive team and drive global revenue growth. This position requires international business expertise and executive leadership skills.
How to Advance Your Current Head of Growth Title
Develop Cross-Functional Skills
To advance from Head of Growth to more senior roles, focus on building expertise across marketing, product, and operations. Gain experience leading cross-functional teams and managing complex projects. Develop a deep understanding of data analytics and growth experimentation. Strengthen your leadership and communication skills to effectively influence stakeholders. Continuously learn about new growth strategies and industry trends.
Demonstrate Measurable Impact
Showcase your ability to drive significant growth in user acquisition, retention, and revenue. Use data to demonstrate the results of your initiatives and experiments. Build a track record of successful growth campaigns and product launches. Share case studies and success stories with executive leadership. This will position you as a high-impact leader ready for more responsibility.
Expand Your Strategic Vision
Move beyond tactical execution and develop a long-term growth strategy for the company. Align growth initiatives with overall business objectives and market trends. Present your vision to the executive team and gain buy-in for ambitious growth targets. Take ownership of company-wide growth goals and lead cross-departmental efforts. This strategic mindset is essential for advancing to director or VP roles.
Mentor and Develop Talent
Invest in building and mentoring a high-performing growth team. Share your knowledge and help team members develop their skills. Create a culture of experimentation, learning, and continuous improvement. Delegate responsibilities and empower others to take ownership of growth initiatives. Strong people management skills are critical for advancing to senior leadership positions.
Network and Build Influence
Expand your professional network within and outside the company. Build relationships with key stakeholders, industry leaders, and potential partners. Attend industry events, speak at conferences, and contribute to thought leadership. Leverage your network to identify new growth opportunities and stay ahead of industry trends. Building influence will help you advance to higher-level roles and drive company-wide impact.
Similar Head of Growth Careers & Titles
Chief Growth Officer (CGO)
The Chief Growth Officer is an executive role responsible for overseeing all aspects of a company's growth strategy. They manage cross-functional teams and align growth initiatives with business objectives. The CGO often reports directly to the CEO and is part of the executive leadership team. This role requires extensive experience in growth, leadership, and strategic planning. It is a natural progression for experienced Heads of Growth.
Growth Lead
A Growth Lead is responsible for driving specific growth initiatives within a company. They often focus on a particular product, market, or channel. The role involves planning, executing, and analyzing growth experiments. Growth Leads work closely with cross-functional teams and report to senior growth leaders. This title is similar to Head of Growth but may have a narrower scope.
Head of Marketing
The Head of Marketing leads the marketing team and is responsible for developing and executing marketing strategies. While their focus is broader than just growth, they often oversee user acquisition, brand awareness, and engagement initiatives. The role involves managing budgets, campaigns, and team members. Heads of Marketing collaborate with product and sales teams. This title overlaps with Head of Growth in many organizations.
Head of User Acquisition
The Head of User Acquisition focuses specifically on strategies to attract new users to a product or service. They manage paid advertising, partnerships, and referral programs. The role involves analyzing campaign performance and optimizing for cost-effective growth. Heads of User Acquisition work closely with marketing and product teams. This title is a specialized version of Head of Growth.
Head of Revenue
The Head of Revenue is responsible for driving revenue growth through sales, marketing, and customer success initiatives. They develop and execute strategies to increase customer lifetime value and reduce churn. The role involves managing cross-functional teams and aligning revenue goals with business objectives. Heads of Revenue often collaborate with Heads of Growth to maximize company performance. This title focuses more on monetization and revenue optimization.